Little Caesars will test pizza with meatless sausage as a topping

22 Mai, 2019, 04:22 | Auteur: Auguste Feret
  • Impossible Foods takes on sausage with Little Caesars

McDonald's is selling a meatless burger in Europe, and Tim Horton's recently announced that it is testing out three breakfast sandwiches with plant-based sausages made by Beyond Meat, Impossible's competitor, in Canada. The pizza will cost $12 and comes with mushrooms, caramelized onions and green peppers. Meyers, Florida; Albuquerque, New Mexico; and Yakima, Washington. There are plans to roll out the meatless pizza in Detroit, if testing in the first batch of states proves successful.

Every Little Caesars product has to appeal "to our loyal, mostly carnivorous, fans", said Little Caesars president and CEO David Scrivano in a statement, adding that "this is likely just the beginning of plant-based menu items from Little Caesars".

But Impossible argues that it's important to partner with fast food chains to make cheap plant-based alternative accessible around the country. Gleich said he was pleasantly surprised. Impossible Foods creates products that deliver everything that meat lovers care about. "It's been a natural fit".

Little Caesars has teamed up with plant-based burger maker Impossible Foods to test out meatless sausage crumbles as a topping option on pizza, becoming the latest chain to join the bandwagon of adding meat substitute items to menus. The latest in the company's meat alternative line-up, the new Impossible Sausage is described as "spicy-sweet" and will be trialed on the new pizza. In contrast, the typical beef sausage would have 70 mg of cholesterol, 12 grams of saturated fat, 29 grams of total fat, 14 grams of protein, and 340 calories in the same quantity, the company claims.

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Little Caesars will be the only restaurant to feature the sausage for now. Impossible Foods spokeswoman Rachel Konrad told The New York Times there weren't any plans to sell the product at any other restaurants just yet. "It's great to be able to demonstrate that there's another major new product that's coming to market".

Little Caesars isn't the first chain that Impossible Foods has created a new product for. Burger King announced it would sell the Impossible Whopper-made with Impossible Foods' plant-based burger patty-last month in St. Louis.

Now playing: Watch this: Burger King's Impossible Whopper: see the technology. While Impossible Foods saw a remarkably lucrative debut on the NASDAQ in early May, rival companies are also beefing up their revenue with expanded product placement. By 2023, the USA meat-substitute retail market could reach $2.5 billion, compared to $1.4 billion previous year, according to the research firm Euromonitor International.

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