Audi TT is dead, electric successor inbound

24 Mai, 2019, 19:15 | Auteur: Auguste Feret
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The Audi TT has been one of Audi's most recognisable cars, mainly because of the cutesy first-gen model. "We will replace the TT with a new emotive model in the same price range", referring to "an electric auto".

"We comb through our portfolio", said Schot. "Because of tighter emissions regulations, combustion cars are getting more expensive in the medium-term, and electric cars are getting cheaper".

This decision is a effect of Audi's desire to "concentrate maximum resources on key projects" and reduce complexity across the model ranges.

Schot said a strategy focused so heavily on sustainability meant that the brand would have to cut a number of models that no longer made economic sense. This included the compact TT.

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The R8 is credited with boosting Audi's image, but that transformation stated eight years earlier when the company introduced the original TT. It plans to replace this sports vehicle with a similarly sized EV. We think either concept would fit the "emotive" description and stand apart from the current TT, and both would slot into segments that are quickly gaining electric entries-four-door "coupes" and sporty crossovers. "We are making this into the key element of supplier agreements", Schot said. Today's TT looks and feels like a baby version of the company's R8 supercar in the best way-especially in RS trim, where a five-cylinder engine pumps out 400 horsepower. T-Tron? TT e-tron Sportback Quattro allroad?

"There will be lots of things that we won't do any more in the future, or things that we do less", Audi Chief Executive Officer Bram Schot said.

We'll just have to wait and see as to what kind of "emotive" electrified sports cars Audi might unveil in the near future.

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