McDonald’s ouvre le plus petit restaurant du monde pour les abeilles

25 Mai, 2019, 17:08 | Auteur: Auguste Feret
  • Le plus petit McDonald's du monde ouvre ses portes... pour les abeilles

Le géant américain vient d'ouvrir les portes du plus petit restaurant McDonald's du monde. Cette mini-version de son établissement emblématique attire déjà des milliers d'invités chaque jour. La réalisation de cette miniature n'est rien d'autre qu'un coup de communication du McDonald's de Suède qui lutte pour développer des ruches sur les toits des enseignes. Le fast-food comprend l'enseigne McDonald's, un drive, un patio avec des sièges, des parasols, et des publicités. McDonald's a tenu à rendre hommage à ses restaurants en Suède qui ont des ruches sur leurs toits.

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Surmontée des grandes arches dorées de la marque, McHive célèbre la nouvelle initiative de McDonald's en faveur du bien-être et de la préservation des abeilles. Une opération imaginée et réalisée par l'agence NORD DDB.

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