Juul CEO Kevin Burns apologizes to parents amid teen vaping epidemic

17 Juillet, 2019, 15:30 | Auteur: Auguste Feret
  • A JUUL device charges on a laptop beside JUUL pods

"As a parent of a 16-year-old", he proceeded in the meeting, "I'm upset for them, and I have sympathy for them, regarding what the difficulties they're experiencing".

San Francisco, which is where Juul's headquarters is located, banned sales of e-cigarettes in June 2019. More than 1 in 5 high school students admitted to using an electronic cigarette within the last 30 days, a jump of more than 77 percent since 2017, according to a recent government survey. Juul has been accused of marketing its dessert-flavored e-cigarettes on platforms popular among young people, including YouTube, Twitter, and Instagram.

"I hope they recognize the problem that's been created has been created largely by their product", Gottlieb told Vox.

Juul has maintained that its intent was never to pull in youth users. To address the issue, the company has taken several actions to curb teen use of its products, including shuttering its social media accounts and eliminating its flavored products.

Burns' apology, along with the CNBC documentary covering teen vaping, together make it far more hard for Juul to salvage its reputation.

Juul has had exponential growth since its founding in 2015 and is now valued at more than A$21 billion, claiming 76 per cent of the United States e-cigarette market.

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Juul, which has begun a marketing push in the United Kingdom, is trying to cut teenage use, but faces lawsuits from parents.

But critics who say Juul helped fuel interest among teenagers in their product have pointed to the company's first ads, which featured bright colors and young models. "It lasted less than six months". "We have not done the long-term, longitudinal, clinical testing that we need to do".

Mr Burns told the documentary that Juul has had a "significant impact" on driving down traditional tobacco use in the US.

Additionally, regulators have expressed concern that the rise in e-cigarette could undo progress in reducing rates of tobacco use among minors.

Juul Labs pulled popular, sweet flavors from shelves past year in an attempt to decrease teenage vaping and bought several full-page ads warning about the risks, according to The Hill. The use of e-cigarettes has riseen significantly in virtually all vaping measures among eighth, 10th and 12th graders, said NIH.

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