Prime Day Sales Topple Amazon Records, Despite Worker Strike

18 Juillet, 2019, 15:39 | Auteur: Auguste Feret
  • Look no further for the top tips on shopping Amazon Prime Day 2019 with ease

Amazon's fifth annual Prime Day, which this year began Monday afternoon, was created to drum up sales during sluggish summer months and sign up more users for the company's membership program.

The company counts more than 100 million subscribers to its Prime loyalty program, which costs $119 a year and provides free two-day shipping, free streaming movies, TV shows, music and other perks.

You'll need to be an Amazon Prime member to take advantage of Prime Day deals.

The three most-purchased items in the USA were the LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe Health + Ancestry kits.

Amazon is pushing deals on all of their products, like the Fire TV stick, Kindle and Echo devices that use Alexa. According to Adobe Analytics, U.S. online retailers with annual revenue of at least $1 billion saw sales increase 64% on July 15 compared with an average Monday and 72% on July 16 compared with an average Tuesday.

Extending to 48 hours this year (up from 36 hours in 2018 and 30 hours in 2017), the shopping event lasted longer than it ever has.

Scroll down for more Prime Day deals in July, each valid for 24 hours only!

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That's become something of a tradition at this point, with the company regularly saying that Prime Day is the busiest shopping event of the year, despite being around for significantly less time than other celebrations of rampant consumerism.

So many beauty products are still majorly discounted, including skincare, makeup and tools. If there was any doubt that Amazon could still pull off a successful Prime Day, it should be now be dispelled.

Day two of Prime Day saw better conversions as buyers were focused closing purchases and bigger baskets.

Overall, investors should be pleased that the hype surrounding Amazon's Prime Day is still on the rise.

The protests weren't the only issues to mar Prime Day. Prime members in the United States also bought more than 100,000 laptops, 200,000 TVs and more than 1 million toys.

The physical retail segment also experienced a healthy sales boost with buy-online, pick-up-in-store order values experiencing 11% growth in value Monday, according to Adobe. "This suggests that people are comparison shopping more than ever and will open their wallets to those who offer the best deals, regardless of the size of the retailer".

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