The Brit-themed streaming service from BBC and ITV that made its debut in the USA in 2017 is making good on the promise of its United Kingdom launch before the end of the year. The first new show is expected to be commissioned soon and will be available to BritBox viewers from 2020.
As a joint venture between United Kingdom broadcasters BBC and ITV, BritBox will bundle in a variety of classic and modern TV shows for a monthly subscription of £5.99 per month ($6.99 in the US).
Despite being a joint venture, BritBox will essentially be controlled by ITV, whose existing management team will oversee the service and own 90% of the enterprise.
Much like the time-warping blue box of the BBC's iconic Doctor Who TV series, we don't know quite when it will appear, but there's now a vague release window of October through to December this year.
"ITV CEO Carolyn McCall called the planned launch of BritBox a "milestone moment". "Subscription video-on-demand is increasingly popular with consumers who love being able to watch what they want when they want to watch it".
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BritBox will let subscribers watch boxsets of ITV shows like Love Island and Broadchurch, alongside BBC shows like Gavin & Stacey and The Office.
"Importantly, these shows will be truly British, showcasing our culture and telling distinctive stories".
"ITV and BBC have made, and continue to make, the programmes that both reflect and shape British culture and creativity. It's what makes real British TV so special".
It will work as an archive of TV shows available after they have fallen on broadcasters' own catch-up platforms, BBC iPlayer and ITV Hub. The new project will be run by Reemah Sakaan, who is now group director of streaming video on demand at ITV. It will be priced at £5.99 per month, making it the same price as the cheapest Netflix subscription in the United Kingdom. The BBC is not investing in the service but has been given a 10% stake and will treat it as its priority commercial streaming service, pushing most of its in-house programming towards BritBox in addition to lending its brand and providing marketing support.
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