A la recherche d’un bar caché pour gagner des bières à vie

21 Juillet, 2019, 19:42 | Auteur: Anatole Charbonneau
  • Capture d’écran Twitter

Dans une vidéo publiée sur YouTube, elle appelle ceux et celles qui la regardent à se rendre dans ce nouveau bar à bières qui se trouve dans la forêt.

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Appelé le "Pop-Up Schop", le lieu ouvre ses portes à partir de ce samedi 20 juillet et se trouve dans l'une des 154 forêts présentes aux États-Unis. Leur but en faisant cela - outre se faire de la publicité - est de réussir à amener les gens dehors et de les forcer à sortir de chez eux pour retrouver un peu la nature. Le ou premier·ère à mettre la main dessus gagnera de la bière Busch Light à vie. Les informations sont distribuées au fur et à mesure sur Twitter, et pour l'instant, on sait que la forêt se situe dans un Etat entre le Kansas et l'Illinois (on vous laisse chercher). Dans une interview pour le magazine Vice, Daniel Blake, directeur de la marque chez Anheuser-Busch, explique ainsi que l'entreprise souhaitait "décliner le concept traditionnel du pop-up d'une manière fidèle à Busch" ajoutant que la marque de bière avait "les meilleurs fans, toujours prêts à relever un challenge. Et puis la chance de gagner de la bière à vie est un bel appât ". Le Pop Up Schop sera ouvert ce samedi 20 juillet de 10 heures à 17 heures.

Cette campagne s'inscrit principalement dans le cadre d'un partenariat permanent avec La National Forest Foundation avec laquelle Busch a déjà publié un livre sur les arbres.

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