Verizon selling Tumblr to Automattic, the owner of WordPress.com

13 Août, 2019, 14:39 | Auteur: Auguste Feret
  • A person's hands holding a smartphone that displays the Tumblr application

Social networking site Tumblr has just been purchased by Automattic Inc. for a shockingly low price.

As result, two of the biggest free blogging services on the internet will join forces. Unfortunately, terms of the deal haven't been disclosed yet, so we have no idea how much Automattic will pay for the acquisition, nor when the deal will close. "We are excited to add it to our lineup, which already includes WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, and more".

Six years after it was sold to Yahoo for over $1 billion, Tumblr is set to be sold again for a little over what it costs to buy a house in Sydney.

Verizon has officially offloaded the once-popular blogging site Tumblr, months after announcing its decision to sell the platform.

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In a statement made up of words that definitely mean something, Verizon characterised its sale of Tumblr as "the culmination of a thoughtful, thorough and strategic process" and called Automattic "the ideal partner" which "will unlock new and exciting possibilities for Tumblr and its users".

The short-form blogging platform is said to have lost nearly a third of its traffic since banning all pornography and sexually explicit content in 2018.

In May, word surfaced that Verizon was in talks with multiple companies about purchasing Tumblr, the social media platform it acquired with its purchase of Yahoo in 2017. The Verizon-imposed porn ban will stay in place at Tumblr after the deal is completed, the Journal wrote. The transaction is subject to customary closing conditions. "Our teams are hard at work right now to make this transition smooth for everyone at Tumblr, and while we have many details to iron out, one thing we're absolutely committed to is to preserve the passion and sense of community that so many people around the world -and all over the web- have come to associate with Tumblr", he said.

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