NFL joining forces with Jay-Z, Roc Nation for events and activism

14 Août, 2019, 03:00 | Auteur: Adelaide Bullion
  • Jay-Z watches at Rams vs. Seahawks game

The partnership is with Hov's Roc Nation company.in which the rap mogul will be the league's "live music entertainment strategist". including working together on the league's Inspire Change activism campaign, according to The New York Times. It also represents an effort to quiet the long-running controversy over its handling of players kneeling or sitting during the national anthem - most notably by Colin Kaepernick, the former San Francisco 49ers quarterback - and to form a bond with its most vigilant and influential critics.

For years, Jay-Z was critical of the NFL's handling of peaceful protests from various players like Colin Kaepernick, who chose to kneel during the national anthem to bring attention to various forms of police brutality. Commissioner Roger Goodell sees the partnership with Roc Nation as a significant step in several directions.

The N.F.L.is keen to portray the Roc Nation deal as a way to bring more high-profile entertainers to its events. Through this initiative, NFL teams and the league office work with the Players Coalition and other NFL players to support programs and initiatives that reduce barriers to opportunity, with a focus on three priority areas: education and economic advancement; police and community relations; and criminal justice reform.

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Roc Nation's sports unit now represents Saquon Barkley, arguably the league's most exciting young player, taken with the No. 2 pick in the 2018 NFL Draft by the New York Giants. "They were willing to do some things, to make some changes, that we can do some good". "This partnership is an opportunity to strengthen the fabric of communities across America". He has turned down invitations to perform at the Super Bowl, as has Rihanna.

In adding, National Football League commissioner Roger Goodell told The New York Times, "We don't want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better". How that plays out on both the entertainment and social initiatives fronts figures to be newsworthy.

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