Millie Bobby Brown to launch Gen Z makeup brand Florence by Mills

22 Août, 2019, 10:25 | Auteur: Christine Menetries
  • Millie Bobby Brown Is Only 15 and Has Her Own Beauty Brand

Brown follows in the footsteps of Kendall Jenner and Shay Mitchell by launching her brand with parent company Beach House (which is also behind Jenner's Moon oral-care products and Mitchell's Béis luggage line).

The Stranger Things actor has been working on the collection in secret for two years now. Literally the love of my life, I can't begin to explain the love I have for this and how hard but insane excited I was to create it.

Millie's line, inspired by her great grandmother, comes after she's spent so much time in the make-up chair on the set of the Netflix show. The caption read, "So here it is, Florence by Mills". It's not Haus Beauty or Kylie Cosmetics-Mills (that's what her friends call her) is one of the only teens making products for other teens. "Every young person deserves to have a good start for their skin", she says in a video for the brand. The brand features a variety of products that range from $10 to $34, including eye balm, moisturizer, facial scrub, mascara, concealer, fish-shaped under eye masks, and a "zero chill" face mist.

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"I wanted to come into the space because there was a gap in the market for young people", Brown said in an interview with WWD.

"I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things", Brown said. "I wanted it to be vegan, clean, cruelty-free that would be easy to get and fun to use and still useful, but, you know, playing that sophisticated teenager as well". "Some of those were anti-aging, and I was 10 years old".

The range will be available at Ulta Beauty in the U.S. and Boots in the United Kingdom and will be budget-friendly with prices from $10 up to $34, and products will also be available online. "There are multiple different products I've put on that weren't good for me".

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