FDA calls out Juul for promoting vaping as safer than cigarettes

11 Septembre, 2019, 11:31 | Auteur: Yves Courtet
  • In just three years the electronic cigarette manufacturer Juul has swallowed the American market with its vaporettes in the shape of a USB key

The Food and Drug Administration (FDA) is taking e-cigarette giant Juul to task for violating federal regulations with its marketing. If it fails to comply with FDA policy, the agency could resort to fines or injunctions against the company. The students said a representative of Juul was invited to address the school on addiction issues.

"We will continue to scrutinize tobacco product marketing and take action as appropriate to ensure that the public is not misled into believing a certain product has been proven less risky or less harmful", he said.

"The e-cigarette-related lung illnesses now sweeping across the country reaffirm our belief that the use of e-cigarettes and vaping is an urgent public health epidemic that must be addressed".

The FDA highlighted an incident recounted by two NY high school students during a congressional hearing in July.

"Regardless of where products like e-cigarettes fall on the continuum of tobacco product risk, the law is clear that, before marketing tobacco products for reduced risk, companies must demonstrate with scientific evidence that their specific product does in fact pose less risk or is less harmful".

In November, the FDA revealed that vaping had increased almost 80% among high schoolers and 50% among middle schoolers since a year earlier.

"People who do use e-cigarette products should monitor themselves for symptoms (e.g. cough, shortness of breath, chest pain, nausea, vomiting, abdominal pain, fever) and promptly seek medical attention for any health concerns".

The FDA's warning letter said the testimony showed that Juul marketed its vaping products as "modified risk tobacco products" - meaning the company included claims that the products "present a lower risk of tobacco-related disease or are less harmful than one or more other commercially marketed tobacco products".

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Juul has maintained that its products are meant to convert adult smokers to what it described in the past as a less-harmful alternative.

Reports said the agency sent the letter after reviewing the testimonies of company executives during a House Oversight and Reform Subcommittee hearing in July.

The FDA has also asked Juul to provide a written response within 15 days outlining its plan to correct its violations and to provide requested documents and information within 30 days of the date of the letter. Yet, the agency noted, the company has made many unsubstantiated claims along those lines.

Regulators with the US Food and Drug Administration sent a warning letter to e-cig company Juul on Monday.

As of Friday, there have been 450 cases reported in mostly teens and young adults in 33 states and one territory.

The move came as the US Centers for Disease Control and Prevention (CDC) confirmed it was investigating five deaths in California, Illinois, Indiana, Minnesota and OR associated with use of vaping products.

The FDA considers youth vaping rates to be at "epidemic" levels.

"Switching is not another word for cessation", Kwong said.

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