LeBron James trademark application for 'Taco Tuesday' is refused

12 Septembre, 2019, 11:33 | Auteur: Adelaide Bullion
  • LeBron James trademark application for 'Taco Tuesday' is refused

Nevertheless, LeBron and his variety of media outlets could create all of the formal "Taco Tuesday" content they want on social media and on the internet in general.

Apparently LeBron is now taking this unofficial holiday to a whole new level.

U.S. Patent and Trademark Office denied Lebron James' attempt to trademark the "Taco Tuesday" term.

James' "Taco Tuesday" videos have become a viral phenomenon this summer, increasing with his full-time move to the Los Angeles area. He did not invent the term. James' company sought the trademark in order to use for "online entertainment services. and social media posts in the field of sports, entertainment, current events and popular culture".

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But the USPTO found that "Taco Tuesday" can not function as a trademark because it is a commonplace phrase, meaning too many people already use the phrase colloquially to describe their own taco-eating exploits that also take place on Tuesdays.

A spokesman for James told ESPN's Dave McMenamin that the application was filed "to ensure LeBron can not be sued for any use of 'Taco Tuesday'".

A lawyer revealed via Twitter that LeBron's company LBJ Trademarks LLC filed a trademark for Taco Tuesday as he intends to launch a podcast under the same name.

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