Harley-Davidson to temporarily halt production of LiveWire electric motorcycle

15 Octobre, 2019, 09:27 | Auteur: Auguste Feret
  • CNBC Harley Davidson LiveWire electric motorcycle

Harley-Davidson didn't expand on the nature of the problem but according to The Wall Street Journal, the issue is apparently linked to the model's charging mechanism.

The company's sales were down more than six per cent in the second quarter of this year.

Harley-Davidson announced on Monday that it had suspended production and delivery of its LiveWire electric motorcycle, which the brand had rolled out as part of a diversification push. However, its $30,000 price tag is a major barrier to entry for the exact customer it's trying to woo.

"We made a deliberate decision to launch a halo product to demonstrate what's possible in electric - a no-excuses electric Harley-Davidson - and we feel very good that we've done that", Levatich said during an earnings call in July.

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"As we lead in the electrification of motorcycles, we have delivered our first LiveWire motorcycles to authorized LiveWire dealers".

A report says that Milwaukee's world-renowned motorcycle manufacturer has temporarily stopped producing electric motorcycles due to problems they found in quality checks.

Although those who already own one have been told that the bikes are still safe to ride, Harley-Davidson asked both customers and dealers not to recharge them in outlets at home.

"As usual, we're keeping high quality as our top priority", the spokesperson said.

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