Netflix pourrait interdire le partage de compte

22 Octobre, 2019, 12:04 | Auteur: Auguste Feret
  • AFP    
      Streaming      Netflix veut réduire le partage des comptes mais ignore comment
     
     
       Par Jennifer Mertens-        21 octobre 2019

Selon Peters, le partage de compte " sauvage " ferait perdre une somme colossale à Netflix. " C'est ce qu'on peut lire dans les conditions d'utilisation du service de SVOD américain aux 158 millions d'abonnés payants".

Plus globalement, Netflix perdrait pas moins de deux milliards de dollars par an à cause du partage de comptes, un manque à gagner qui pourrait lui permettre de faire gonfler ses chiffres alors que de nouveaux concurrents s'apprêtent à débarquer sur le marché. "Q3-2019-Earnings-Call-Oct-16-2019.pdf" target="_blank">(PDF page 14; transcription) que la situation continue d'être surveillée et qu'elle est examinée. De plus, le service ne s'est jamais vraiment montré hostile envers cette pratique, si bien que le boss de Netflix déclarait même il y a quatre ans, lors du CES, qu'il " ador [ait] les gens qui partagent Netflix ", note Presse Citron.

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A l'occasion de la présentation de ses résultats trimestriels, Greg Peters, l'un des hauts cadres de Netflix, a indiqué que le partage de compte faisait l'objet d'une surveillance accrue et que son groupe était à la recherche de moyens de s'y opposer, rapporte The Daily Dot. En effet, Apple TV+ et Disney+ feront leur arrivée dans le secteur d'ici quelques semaines à peine, ce qui peut expliquer pourquoi Netflix reviendrait sur sa position initiale.

De nombreux abonnés partagent en effet leur mot de passe avec un ami ou un membre de leur famille, afin de faire baisser l'addition en fin de mois.

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