Alibaba eyes record Singles' Day sales on November 11

10 Novembre, 2019, 23:06 | Auteur: Auguste Feret
  • Singles Day 2019: Alibaba's shopping day bigger than Thanksgiving, Black Friday, Cyber Monday combined

Its data center was in 24-hour operation at high loads during last year's Double 11, with real-time data processing at its peak of more than 1.7 billion calculations per second.

Originally conceived by young people celebrating the joy of being single, November 11 (11.11. - each digit representing a single person) has evolved into a huge shopping event, with Chinese e-commerce giant Alibaba particularly successful in marketing the occasion.

Alibaba saw sales worth $30 billion on its platforms on Singles' Day a year ago, dwarfing $7.9 billion US online sales for Cyber Monday.

"Singles Day" may sound lonely, but those taking part this November 11 can find some togetherness in what amounts to the world's largest annual shopping spree. Cleaning products company Ecostore sold $2.36 million worth of product on November 11, while Fonterra clocked $28m from sales of its Anchor dairy products and Anmum milk powder. "Online shopping grew 16% in 2018 - that's eight times faster than in-store shopping", says Bryan, "NZ Post will also be investing significantly in the parcel network over the next three years to continue to meet this growth".

This figure is down from previous year, when 76 per cent of Kiwis said they had not heard of the shopping festival.

Singles' Day was turned into a shopping holiday in 2009.

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This year, more than 200,000 brands are participating, Alibaba said.

Alibaba anticipates 500 million shoppers will take part in the 11.11 event this year, up from about 100 million recorded last year.

Major online retailers in China began bargain sales on what's known as "Singles Day" from midnight on Sunday. Although, Prime Day is touted as one of the biggest annual shopping events, Singles Day has in the last couple of years surpassed Prime Day both in sales and revenues.

"We have seen Black Friday rapidly emerge into the New Zealand consciousness over the last few years, primarily because New Zealand consumers were visiting overseas websites and Kiwi retailers responded to that in order to keep customers and win business", Harford said. Past year we delivered over 14.5 million parcels during November and December.

About 1.8 million Kiwis shopped online a year ago, spending a total of $4.2 billion, with a significant portion of this spending requiring items to be delivered. NZ Post completes well over half of these deliveries with more than 78 million parcels delivered previous year.

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