Facebook's 'Catalogs' on WhatsApp will allow businesses to showcase their products

10 Novembre, 2019, 16:10 | Auteur: Auguste Feret
  • WhatsApp adds shopping catalogue feature on its app for businesses

Once this messaging app creates a catalogue via the new feature then it can be shared as a part of business profile or in a chat while having conversation with a customer using the WhatsApp Business app. This is a more professional-looking way for businesses to engage with their clients and keep them invested in the chat.

There are options to add multiple images, product or service name, price, description, link, and product or service code.

The catalog feature is available for businesses using both the iOS and Android versions of the WhatsApp Business app in select countries including Germany, Brazil, India, Mexico, Indonesia, the United Kingdom, and the US. The instant messaging app has launched a new feature called catalogs in the Business app that is available to businesses using the WhatsApp Business app in India, Brazil, Germany, Indonesia, Mexico, the United Kingdom and the US.

When a customer asks for a product on WhatsApp, the business owner can select the product from the catalogue option, which will appear along with other attachment options such as image, audio, location, contacts, etc.

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The new feature - which is being rolled out in countries like India, the USA and Indonesia - is meant to make it easier to learn about the products and services businesses offer. The new feature will allow small business to showcase and share their goods to their customers through the application. In a nutshell, catalogs are for businesses to create and showcase their products and services.

Facebook has been constantly pushing ecommerce features on its popular messaging platform WhatsApp. It will be rolled out across the world soon. Avoiding any confusion. Also, the catalogues are hosted on WhatsApp servers to save valuable storage space.

They will be launching this feature in countries like Brazil, Germany, India, Indonesia, Mexico, the United Kingdom and the US. At the time of launch, WhatsApp's co-founders said that they will never place ads inside the app.

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