Instagram to test hiding 'like' counts on some USA accounts

10 Novembre, 2019, 20:22 | Auteur: Christine Menetries
  • Instagram test of hiding ‘likes’ spreading to US

As reported by WIRED, Instagram has previously tested hiding likes in several countries including Canada, Australia, New Zealand, Japan, Ireland, Italy, and Brazil.

The expansion of the experiment to the U.S. signals that Instagram has been seeing promising results from hiding likes.

When Instagram first announced about removing likes from the platform, a spokesperson from the company had said in a statement, "We want your followers to focus on what you share, not how many likes your posts get".

"It's about young people", Mosseri said. Users will still be able to see how many likes they get on their individual photos, but they won't see anyone else's, and no one else would see theirs.

Now, according to Mosseri's statements on stage, Instagram will begin rolling this "test" out to USA users as early as next week. While some don't understand why IG is forcing this change on its users, others are questioning why users see likes as so valuable. While likes may become hidden, Instagram still has another metric: the follower count. He didn't say how many USA users will be part of the experiment.

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The company is testing whether lessening the competition for approval - and the incentive for extreme, click-baity posts - will make for healthier, happier users.

Instagram, Facebook and Twitter have been at the center of debate around issues like smartphone addiction and online health in recent years. "I think they are keenly aware of the impact, and how to operate and navigate, this landscape of social media".

There's no word on how long they will be testing this new feature out.

Twitter has also experimented with hiding numbers of times tweets were "liked" or "retweeted", according to product lead Kayvon Beykpour.

-With assistance from Sarah Frier and Candy Cheng.

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