Instagram takes the private like counts test global

17 Novembre, 2019, 02:53 | Auteur: Auguste Feret
  • Instagram says it is now testing hiding likes and views with select users globally

The expansion raises concerns that the test could hurt influencers and creators after a study by HypeAuditor found many of them of various levels of popularity lost 3% to 15% of their Likes in countries where Instagram hid the counts. So, maybe this will ultimately end up being more than a test. Since hiding like counts is "a fundamental change to Instagram", the company has made a decision to test it further and launch it globally. So if, all of a sudden, you can't see the number of likes on another user's post, it's because you've been included in this test.

In July this year, Instagram began testing hiding like counts on select countries such as Canada, Ireland, Italy, Japan, Brazil, Australia, and New Zealand.

Instagram today announced it's expanding its test of hidden likes to users around the world. Today, it seems the test has gone global.

Instagram is calling this the "Private Like Counts" tests, where others will not be able to see how many likes your post has received, nor will you be able to see the likes on others' posts.

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Instagram tells me it understands Like counts are important to many creators, and it's actively working on ways that influencers will be able to communicate their value to partners.

Users can still show their approval by liking posts, and also still see how many users have liked any of their own posts. You can count the people on the list though, but I don't think anyone's insane enough to do that. From what I can conclude, there's no exact solution yet, but Instagram is still thinking it through.

How it works now is users see, instead of a number, a follower's username "and others" liked the photo.

According to a study in Social Media Today, influencers nearly unanimously experienced a drop in their like counts in countries where the the feature was hidden. Personally, I totally support hiding them, but I like having a choice - so I think it would be better if it were optional.

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