Exercise bike firm Peloton is facing severe backlash over a Christmas advert that has been dubbed "sexist" and "out of touch", sending its shares down almost 10pc on Tuesday.
Her video ends with her asserting: 'A year previously, I did now not designate how great this would possibly maybe exchange me.
The business then reveals the spouse repeatedly documenting her use of the train bike all year long by way of video diaries, which is adopted by her exhibiting her husband a compilation video displaying the progress she made.
She then records her workouts over the following year in a vlog and presents it to him as a way of saying thank you.
Criticism of it has been so viral it infected the company's shares, which closed more than 9% lower on Tuesday.
A spokeswoman for Peloton did not immediately respond to a request for comment.
A Peloton advert has sparked a sexism outcry after it confirmed a husband honest his vital other with a $2,245 order bike on Christmas morning.
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Founded in 2012, Peloton sells indoor exercise bicycles and offers packages requiring memberships to access live and on-demand classes from home. She's already slim (like, super slim) yet puts herself through 6 a.m. wakeup calls and works out on the bike five days in a row.
"I think what bothers me about the Peleton ad is the look on that woman's face throughout the commercial, like she's apologizing for her very existence on this earth".
What do U think about the ad, Perezcious readers?
To date, the firm's Twitter account has not weighed in on the debate.
This isn't the first time Peloton has been scorned for their advertising, which in a word is considered unrealistic.
"Love putting my Peloton bike in the most striking area of my ultra-modern $3 million house", he wrote.
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