Pinterest, The Knot to stop promoting plantation weddings

08 Décembre, 2019, 07:08 | Auteur: Auguste Feret
  • Someone had to tell The Knot and Pinterest not to promote plantation weddings

"We're now working with Color of Change to create additions to our current content guidelines that will ensure all couples feel welcomed and respected on our sites", according to a statement The Knot released to NBC News.

"Because these plantations are the sites of former forced labor camps that brutalized and murdered millions of black people in this country, marketing them as wedding venues is inappropriate and disrespectful to their descendants and to their communities, many of whom use your services", the organization wrote, according to a copy of the letter addressed to executives at The Knot and obtained by Fox News.

The two organizations are implementing new policies so that some content related to slave plantation weddings can no longer be promoted on the websites, according to BuzzFeed News.

Currently, for example, one of The Knot's best of 2019 picks, the Kendall Plantation in Boerne, Texas, is described with the catchphrase, "An elegant day awaits you!"

The Knot, an online wedding planning platform, said it will prohibit vendors "from using language that romanticizes or glorifies a history that includes slavery". Care will be taken to ensure that venues do not simply rebrand themselves as farms to bypass the guidelines, the representative added.

Although The Knot will still allow former slave plantations to advertise on its sites as wedding venues, it will alter the flowery adjectives these venues can use.

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"Weddings must be a symbol of love and unity. We are working to limit the distribution of this content and accounts across our platform, and continue to not accept advertisements for them", said a Pinterest spokesperson.

Color of Change also reached out to Martha Stewart Weddings, Brides magazine, and Zola, but the organization said so far Pinterest and The Knot are the only two that have responded.

Pinterest says it will revise its policies to now restrict former plantation wedding content on its website and will also turn off search recommendations to these sites.

Users searching for "plantation wedding" on Pinterest will now be shown a banner that states how the content might be a violation of the website's policies. Pinterest also vowed to no longer run advertisements on plantation search results so it will no longer make money from these venues. "Plantations represent none of those things", the statement read. "A lot of people don't have happy memories of antebellum, we don't look at plantations fondly". The actors Blake Lively and Ryan Reynolds came under fire for tying the knot in 2012 at Boone Hall Plantation and Gardens in Charleston, South Carolina, which was a setting for the 2004 movie "The Notebook".

Color of Change pointed out that many wedding vendors featured on the sites don't acknowledge the brutality and inhumane treatment black slaves faced on plantations.

An official with Belle Hall did not return an email seeking comment.

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