Beyoncé gifts some celebs with IvyParkXAdidas

16 Janvier, 2020, 17:52 | Auteur: Christine Menetries
  • Beyoncé just sent her yet-to-be-released Adidas x Ivy Park collection to some celebrities and Cardi B is one of the lucky stars

Cardi B took to Instagram to show us the surprise gift from Beyoncé, and boy are we jealous! Cardi excitedly shared a glimpse on Instagram, saying in a video, "I'm feeling special!"

"Does this officially make me the newest member of the #Beyhive?", she captioned the video. The outfit features track trousers with a wide leg, and a jacket with utility pockets and zip-off sleeves.

Beyoncé just sent her yet-to-be-released Adidas x Ivy Park collection to some celebrities, and Cardi B is one of the lucky few.

Previously, Beyoncé dropped some teasers promoting the upcoming line, which debuts on January 18, earlier this month.

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The German sportswear brand announced it was teaming up with the singer in April to relaunch the Ivy Park brand Beyonce started in 2016 together with British fashion chain Topshop.

The partnership comes as Adidas seeks to draw extra feminine prospects, an space the place it has lagged greater rival Nike and German competitor Puma, which noticed its gross sales boosted by a collaboration with singer Rihanna that ended final 12 months. "ENJOY ur gift from the queen, wow", followers commented.

Beyonce's star power could be just what the retail giant needs, but that remains to be seen.

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