Microsoft Rebrands MSN News As Microsoft News, Launches New Mobile Apps

But Microsoft isn't alone, as the tech industry is now all over the news business.

Microsoft News is the new name for our news engine that powers familiar sites like MSN.com, and our newly redesigned Microsoft News app for iOS and Android. In classic Microsoft fashion, it took the developers only four years to realise that that Microsoft News is in dire need of repairs.

Practically, and on the consumer-facing side of things, the announcement is simply a rebrand of the company's existing iOS and Android MSN News apps to Microsoft News.

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Microsoft is tweaking how it delivers news after more than two decades of experience. However, these articles were displayed in an in-app browser, as opposed to the native view. As expected, there are a few ads in the mix too, labelled as "sponsored". And most importantly, there is a dark theme! It can be toggled on and off with a button at the top of the screen when reading stories.

In a blog most, Microsoft News editor in chief Rob Bennett explains that the new mobile applications allow you to subscribe to specific topics of interest, such as finance, fitness, sports, and more.

Microsoft has teamed up with more than 1,000 premium publishers and 3,000 online brands to bring you the biggest stories, curated by publishing partners, human editors, and AI. Aggregators like Apple News and Google News represent a prominent player in news, Facebook goes back and forth on whether it is a media company and Twitter is both a leading way to share news, as well as make it.

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