Netflix will completely drop user-generated reviews by August

07 Juillet, 2018, 19:32 | Auteur: Christine Menetries

The feature, which has been available on the Netflix website but not the apps, will be shutting down in stages.

Say goodbye to Netflix user reviews, because the streaming service has announced that it will obliterate all of them from the site next month. Then in August, it will remove the existing reviews so you can no longer read them. Moving forward, the only sort of feedback users will be able to give is a simple thumbs up or thumbs down.

The streaming giant, now in the middle of significantly increasing its investment into original TV shows and movies, will shut down its user review feature over the course of this summer, according to CNET.

But while the company may have notified a dwindling number of review writers, the decision is unlikely to be well-received.

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Netflix has been stripping away the functionality of its user review system since early 2017, when it changed its scale-of-five-stars rating system into a thumbs up/thumbs down one. Netflix's belief is that the simplified voting system will better serve the user base, since it will utilize inspiration from the swipe left/right algorithmic matching of dating sites to create a percentage-based personality profile that will (in theory, ) provide better recommendations for the viewers' tastes.

This removal comes almost one year after Netflix replaced its earlier five-star rating system in its apps with a simpler "thumbs up/thumbs down" system. But some titles have garnered a strong outpouring of feedback: Its popular original series "Stranger Things", for example, now has 3,897 reviews on the Netflix U.S. site.

This news comes as Netflix tests a new subscription tier-Ultra-in Europe.

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