"The persistence of Facebook's false metrics was possible only because Facebook did not take verification of its metrics seriously, severely understaffed the engineering team in charge of fixing errors, did not fully investigate or correct errors that were reported to it, and refused to allow third-party verification of its metrics".
A legal-filing brought against the social network by a group of small advertisers contends that Facebook knowingly falsified its average viewership statistics for over a year as a means of duping advertisers into signing up for video ads in the false belief that more members were viewing them than was actually the case.
According to a newly public filing in an ongoing lawsuit, a group of advertisers now says that Facebook has been willfully withholding information about how much time its users spend watching paid ads-if more people spend more time watching ads, then those ads can command higher rates.
"Facebook's internal efforts behind the scenes reflect a company mentality of reckless indifference toward the accuracy of its metrics", reads an amended complaint filed in California federal court Tuesday as part of a 2016 suit brought by plaintiffs including a Las Vegas ad agency and a Pennsylvania man who bought ad space on Facebook. "We told our customers about the error when we discovered it-and updated our help center to explain the issue", a spokeswoman said.
"The lawsuit is without merit and we've filed a motion to dismiss these claims of fraud", a Facebook spokesperson said in a statement. The report set off a stream of other metric miscalculations reported by Facebook and changes to how metrics were handled at the social-media company.
Vers un nouveau record en France — Dépression
Les souffrances au travail comme les menaces et les violences physiques favorisent la survenue de la dépression . Il est important de mettre en place des dispositifs visant à simplifier leur repérage et leur orientation.
They add that the average "duration of video viewed" and "percentage of video viewed" metrics were "typically inflated by between 150% and 900%". Facebook also set up a measurement council and began working with the Media Ratings Council to complete an audit of its metrics.
Discounting the shorter views - including people who had ignored a video in their news feed - inflated the average viewing times for each video. The company long had a policy to not count video views that lasted less than 3 seconds.
Facebook is accused of trying to hide inflated advertising metrics.
In 2016, Facebook admitted to an error in miscalculating video metrics, which of course had major consequences for advertisers.
The company has launched two Electrons so far, a test flight in May of 2017 and a second mission in January of this year. Niederstrasser wrote in his 2018 industry survey that the market won't be able to support most of the new companies.
On the day of the Brexit vote, they tweeted posts with the hashtag ReasonsToLeaveEU more than 1,000 times. On the day after, the number jumped to 57,000, a lot of them using hashtags that blamed Ukraine.
He won't need to be this good every night, but the shots will be there for him to take, and he'll definitely be tanking them. We can probably expect at least a modest dip after Luc Mbah a Moute and Trevor Ariza left via free agency.
Does this business involve eating people? It's unclear where he ultimately ended up, but you can imagine the scene now. Golfer Sage Stryczny spotted him on the course and shot video of his encounter, according to FoxNews13.com .
The former SC governor also delivered punchlines about rapper Kanye West and Trump's embattled attorney general, Jeff Sessions. Ambassador to the United Nations, at the United Nations General Assembly at U.N. headquarters, September 24, 2018.
Les tarifs réglementés du gaz devraient subir une nouvelle hausse de 5,4% en moyenne au 1er novembre prochain. En effet, un tel contexte pourrait doper le prix du baril et ainsi se répercuter sur les prix du gaz.
Sa compagne, Bruna Marquezine , qui s'était installé récemment avec lui en région parisienne, a annoncé la fin de leur relation. Depuis la première fois qu'ils se sont mis ensemble en 2018, ils ont rompu à de nombreuses reprises.
The boxer attempted to set things straight in a later Instagram post, also apologising to the mascot over the unfortunate mishap. His next opponent Fury, at least, is expected to present a far stiffer challenge in Los Angeles' Staples Centre.
Le Parisien reports that Kovac is set for the exit door, with Arsene Wenger or Zinedine Zidane to be announced as new manager. Arsene Wenger stepped down as Arsenal boss in the summer after 22 years in charge of the Premier League club.
Have a look inside Facebook's election 'war room'
It's the social network's latest public signal that it takes election interference seriously ahead of the midterms. The war room is part of stepped up security announced by Facebook that will be adding some 20,000 employees.
George Lopez brawls with guy at Hooters over Trump 'joke'
The camera soon goes shaky - presumably because George has started jostling the man - and a shot reveals Lopez grabbing his neck. Hello! George wants to fight me!' On a "Late Show" appearance in June 2016 , Lopez said: " Trump says the Mexicans love me".
"Nous irons au paradis en martyrs" — Vladimir Poutine
La Russie reproche aux Etats-Unis leur nouvelle doctrine nucléaire adoptée début 2018, qualifiée de "belliqueuse" et d'"antirusse", qui vise notamment à doter ce pays de nouvelles armes nucléaires de faible puissance.
Senator's Ad Is a Lot Like One From Veep
If this looks familiar, chances are you've already seen it on Veep , back from the time that Ryan chose to run for Congress. According to Mediaite , an eagle-eyed Twitter user was first to point out the striking similarities.