Burger King launches ‘Real Meals’ and faces backlash on Twitter

05 Mai, 2019, 20:22 | Auteur: Yves Courtet
  • Burger King has launched Real Meals which correspond to different moods- and

Because nine times out of ten, it's a huge dig at McDonald's.

For the month of May, Burger King has introduced meals centered around the moods of everyday life.

The fast food chain, in a move clearly meant to throw shade at McDonald's Happy Meals, announced the new products this week.

It's always great to see Burger King launching something new. "The new boxes, dubbed Real Meals, come in a variety of different moods - and "happy" isn't one of them". The almost two-minute ad ends with "No one is happy all the time, and that's OK". Whatever your mood is, there is a box for you. The boxed meals will include a Whopper sandwich, drink, and fries.

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The company partnered with the non-profit organization Mental Health America to promote the "overall mental health of all Americans". The limited-edition promotion will only be offered in major cities including Austin, Seattle, Los Angeles, and NY.

An official commercial has gone out to make people aware of the new addition to the menu. Burger King released a 35mm film to accompany the release that "takes an intimate and raw look into the reality of feeling your way that's both empathetic and celebratory". "No one is happy all the time", says a Burger King ad in an obvious jab at its rival. Drop a comment just below sharing your thoughts.


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