The taste of failure? New Coke makes a comeback this summer

22 Mai, 2019, 01:37 | Auteur: Christine Menetries
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Netflix Coca Cola Company

To the chagrin of many, it was announced on Tuesday that Coca-Cola is reviving the oldie but baddie, "New Coke", the onetime buzzed about soda from the '80s that fizzled faster than Debbie Gibson's comeback tour.

"Stranger Things" creators Ross and Matt Duffers came up with the idea to bring New Coke back as a way to promote the show, which will start streaming on Netflix on July 4. Coca-Cola will also release some specialty cans and bottles with a Stranger Things motif. Not everything was great about those years, though, including one of the most infamous disasters in American marketing history: New Coke.

Stranger Things 3 also stars David Harbour as Hopper, Winona Ryder as Joyce, Natalia Dyer as Nancy, Charlie Heaton as Jonathan, and new character Robin (Maya Hawke), who works with Steve (Joe Keery) at the Starcourt Mall, a new setting for the series.

But the epic marketing fail that left battle-scarred soft drink survivors muttering, "How can something so bubbly fall so spectacularly flat?" is back to collaborate with the hip show in a promotional campaign. While many consumers expressed a brand preference for Coca-Cola, blind testing revealed that they actually preferred the taste of Pepsi. Coca-Cola has produced under 500,000 of the New Coke 12-ounce cans, and expects to run out quickly. The new promotion is created to "break the internet" Kronauge said. The '80s were pretty great, even if New Coke wasn't. Not so much from a sales perspective-it was accepted and preferred across much of the US-but from a public relations perspective. They loudly complained about the new formula and demanded that Coca-Cola revert to the original. The company thinks consumers will have a new take on the beverage this time around, though.

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New Coke sometimes feels like a myth to those born after or too young to remember its arrival in 1985. It was then rebranded as Coke II before disappearing altogether.

One said: "I wish I could unseen this, no one asked for Billy and Karen Wheeler". I've never had New Coke, though of course am aware of its reputation, and the prospect of being able to at last try a can has me on tenterhooks.

You've got to love the 80's.



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