Instagram Introduces A Landscape Mode For IGTV • Featured, Instagram

25 Mai, 2019, 02:27 | Auteur: Christine Menetries

And if you're one of those who hate vertical videos - you'll be happy to know that IGTV is now supporting landscape video format, too. Adding to the woes, creators have to spend extra time and resources to produce vertical content. There's still a 10-minute limit, but at least you don't have to produce an entirely different video if you want to cross-post to both YouTube and IGTV.

Most video is landscape, but the era of smartphones has led to an explosion of people shooting portrait video.

Instagram has been trying hard to make IGTV popular.

Per a report by TechCrunch, users can now upload traditional horizontal landscape videos on IGTV as well. Instagram is still committed to the idea of holding your phone in landscape while watching, though.

According to Instagram, the step was required to make IGTV more free of a platform for creators to express themselves however they want.

"We realise this is an evolution from where IGTV started, but we believe it's the right change for viewers and creators", Instagram said.

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IGTV debuted as Instagram's long-form video medium in June 2018.

Instagram is hoping this new feature will help them gain traction just as they did when they opened up aspect ratios for photos so users were not limited to posting just square photos. Instagram believes the expansion will enable enhanced creativity and a rise in engagement.

It's not clear how many users have jumped on IGTV yet, the firm says they've seen a surge of content and more users spending time on it, but refrains from giving any numbers either concrete or the more typical obfuscated percentages.

Instagram's video platform turns a year old in June. Since the launch, Instagram has encouraged more views by allowing creators to share previews of the IGTV content inside the Instagram feed.

With the update, horizontal videos will fill more of the screen by turning the smartphone on its side.

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