Roland-Garros: La FFT lance un appel d'offres pour les droits TV

16 Juin, 2019, 04:04 | Auteur: Adelaide Bullion
  • Roland-Garros mobilise-t-il plus d'urgentistes que le service d'urgences de l'hôpital voisin

Roland-Garros se prépare à des changements.

France Télévisions et Roland-Garros sont associés depuis plus de trente ans. Actuellement France Télévision et Eurosport se partagent les droits de retransmission.

"Nous avons eu de nombreuses marques d'intérêt", a assuré le président de la FFT, Bernard Giudicelli.

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En 2013, la FFT avait déjà tenté sans succès de vendre les droits de Roland-Garros via un appel d'offres et en séparant là aussi ces droits en trois lots.

En commercialisant les droits audiovisuels de Roland-Garros, la FFT suit l'exemple des autres compétitions ATP de tennis (hormis celles du grand chelem) qui ont vendu leurs droits audiovisuels à Amazon. C'est l'émergence des Gafa. "La proposition se divise en trois offres dont une qui garantit l'exclusivité sur la retransmission du tournoi".

"L'ambition de cet appel à candidatures vise à optimiser les revenus de la FFT tout en maintenant une forte exposition du tournoi", a précisé la fédération dans un communiqué. En 2020, le toit fera son apparition sur le court Philippe-Chatrier et la rénovation définitive du stade, permettra des sessions du nuit, comme sur l'ensemble des courts à partir de 2021.


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