Paddy Power comes clean with Huddersfield Town shirt

20 Juillet, 2019, 07:56 | Auteur: Adelaide Bullion
  • Huddersfield kit has no sponsor on it. Image PA Images

Huddersfield have admitted a controversial bookmaker's logo on their new shirt was a publicity stunt.

With over half of all teams in England's top two divisions being sponsored by bookmakers for the upcoming season, Corcoran hoped that the decision taken by Paddy Power would encourage others to follow suit, stating: "Shirt sponsorship in football has gone too far". Joking that the deal came a result of the operator running out of marketing budget.

"We're happy to support Paddy Power's "Save Our Shirt" campaign with the launch of our actual 2019/20 home kit this morning", said Huddersfield Town's commercial director Sean Jarvis. We feel the diagonal design will be the most distinctive sponsor logo in the Football League - appropriate for the most distinctive sponsor there is.

Fans had suspected the move was a hoax, but after the team wore the branded shirt in a pre-season friendly with Rochdale, the English Football Association (FA) contacted Huddersfield over concerns the deal breached its guidelines in terms of shirt sponsorship.

In fact, if anything, the new Huddersfield kit looks unfinished because we're so used to seeing a sponsor.

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However, Huddersfield will not be one of these clubs, with the team set to play in a shirt without a main sponsor (pictured).

As part of the new campaign Paddy Power will hold a "shirt amnesty" outside of Huddersfield's opening game of the season, against Derby County.

Created alongside Octagon and VCCP, today's launch of the Save Our Shirt campaign is calling on sponsors to stop branding football shirts.

Huddersfield revealed on Friday that the fake shirts worn by their players against Rochdale are to be auctioned off to raise money for three local charities.

The intention of Paddy Power's hoax jersey was to shine a light on the issues around shirt sponsorships - given the coverage and criticism of the sash, they're clearly not alone in recognising the problem.

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