Toys R Us makes small comeback with 2 stores

20 Juillet, 2019, 02:27 | Auteur: Auguste Feret
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Toys R Us is hoping to bring some joy to the holiday season with two new permanent stores as part of its major comeback after shuttering more than 700 stores in the U.S.in 2018. Brand partners will be announced in the coming weeks, he said.

The new Toys "R" Us stores will be highly interactive and feature daily events and activities. "For a toy store to survive, they've got to create the kind of fun that Amazon can't". The tech company will also offer brands access to data that will track traffic patterns and other metrics.

The Westfield Garden State Plaza in Paramus and The Galleria in Houston, Texas, will be the first to house the resurrected retailer.

The stores will be almost 6,500 square feet - roughly one third the size of its big-box stores. Future store locations are planned to be about 10,000 square feet.

Toys R Us will be back in business in some locations just in time for the Christmas shopping season.

Even as it went bankrupt, the original Toys R Us accounted for about a fifth of toy sales in the U.S.

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An artist rendering shows the design for the new Toys R Us stores. The retailer, buckling under pressure from Amazon and several billions of dollars of debt, liquidated its US business as well as other regions months after filing for Chapter 11 reorganization in the fall of 2017. That left suppliers with millions of dollars in unpaid bills.

Geoffrey the Giraffe is also expected to make appearances.

Tru Kids Brands is teaming up with an electronics store chain, b8ta, for the new venture. A worker advocacy group called United For Respect says it has established a process where appointed employees will meet semi-annually with the new joint venture of the corporate board of directors and top executives to collaborate on workforce-related issues.

He said there are already talks about non-mall locations for the new stores they're looking to open next year.

"We do anticipate that the sweet spot's going to be a little bit closer to about 10,000 square feet with the idea next year that we will really be penetrating major markets", he said in an interview.

"The new Toys "R" Us stores will be the most progressive and advanced stores in its category in the world, and we hope to surprise and delight kids for generations to come", b8ta founder and CEO Vibhu Norby said in a statement.

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