Millie Bobby Brown to launch Gen Z makeup brand Florence by Mills

22 Août, 2019, 10:25 | Auteur: Christine Menetries
  • Millie Bobby Brown is creating a vegan beauty brand and maybe she was inspired by this Stranger Things co-starMore

Brown follows in the footsteps of Kendall Jenner and Shay Mitchell by launching her brand with parent company Beach House (which is also behind Jenner's Moon oral-care products and Mitchell's Béis luggage line).

The Stranger Things actor has been working on the collection in secret for two years now. Literally the love of my life, I can't begin to explain the love I have for this and how hard but insane excited I was to create it.

Millie's line, inspired by her great grandmother, comes after she's spent so much time in the make-up chair on the set of the Netflix show. The caption read, "So here it is, Florence by Mills". It's not Haus Beauty or Kylie Cosmetics-Mills (that's what her friends call her) is one of the only teens making products for other teens. "Every young person deserves to have a good start for their skin", she says in a video for the brand. The brand features a variety of products that range from $10 to $34, including eye balm, moisturizer, facial scrub, mascara, concealer, fish-shaped under eye masks, and a "zero chill" face mist.

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"I wanted to come into the space because there was a gap in the market for young people", Brown said in an interview with WWD.

"I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things", Brown said. "I wanted it to be vegan, clean, cruelty-free that would be easy to get and fun to use and still useful, but, you know, playing that sophisticated teenager as well". "Some of those were anti-aging, and I was 10 years old".

The range will be available at Ulta Beauty in the U.S. and Boots in the United Kingdom and will be budget-friendly with prices from $10 up to $34, and products will also be available online. "There are multiple different products I've put on that weren't good for me".



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