Apple all set to make Indians happy with iPhone 11 during Diwali

11 Septembre, 2019, 12:28 | Auteur: Christine Menetries

A launch date for Apple TV+ was also given, and some of the US's highest profile streaming companies saw their share prices fall in response.

In terms of raw power, the trio of iPhones will feature Apple's cutting edge A13 Bionic processor and GPU, which pretty much ensures that it will lead the pack.

Apple officially unveiled its new iPhone lineup at a closely watched media event at its Cupertino, California, headquarters on Tuesday.

The more expensive iPhone 11 Pro will have three cameras on the back and starts at $999.

The phone's camera has a new "ultra-wide" angle lens.

Counterpoint analyst Neil Shah said the entry price, while lowered by Apple, remains high compared to local rivals.

The updated cameras on all three devices allow for new features like night mode and slow-mo selfies (what Apple calls "slofies").

Prices for the new phones have been released on Apple Malaysia's site, with the iPhone 11 being sold at RM3399 onwards, and the iPhone 11 Pro and Pro Max being sold for RM4899 and RM5299 respectively.

The Silicon Valley titan also announced a new 10.2-inch iPad with retina display and a beefed-up A10 Fusion chip.

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In addition to the iPhone 11, Apple announced the iPhone 11 Pro, which is being touted as "the most advanced and detailed iPhone yet", with a three-lens "pro" camera system, more energy efficiency and spatial audio sound.

New software features include tracking ambient noise levels to safeguard people's hearing; an ability for women to monitor menstrual cycles, and a "compass" to keep users properly oriented.

The new Apple Watch Series 5 (starting at $399) maintains the look of the Series 4 released previous year, but adds a new always-on display, as well as a few new health-oriented features, along with the ability to make global emergency calls and orient yourself using the integrated compass feature. Apple TV+ series and movies will also be available with audio descriptions in eight languages. The device will retail for $329 and start shipping on 30 September.

The Apple TV+ price range will begin at A$7.99 per month and be available in over 100 countries.

Apple chief executive Tim Cook promised more content would be added as it is produced. This explains why Apple was so upbeat about it's new services like Arcade and Apple TV+ and even talked about it ahead of the iPhones.

In markets like India, where Apple has slightly over 1% market share, the attractive pricing of iPhone 11, further price cuts of older models and availability of new services might help Apple improve their position.

However, on Tuesday, analysts were less sure, with some predicting that consumers will hold off on upgrading their phones until next year, when Apple is expected to unveil a 5G iPhone that can run on faster fifth-generation wireless networks.

Apple will open its Arcade game service on September 19, also charging USD4.99 monthly.

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