Wendy's joins the breakfast wars! Here comes the 'Breakfast Baconator'

11 Septembre, 2019, 04:24 | Auteur: Auguste Feret
  • Wendy's joins the breakfast wars! Here comes the 'Breakfast Baconator'

Wendy's is set to join the ranks of McDonald's, Burger King, Taco Bell, Hardee's and other fast food outlets that serve breakfast.

Currently, Wendy's offers breakfast, including a bacon sandwich and a honey butter chicken biscuit, at about 300 locations.

Wendy's, which now has six locations on Staten Island following the closure of its long-time Travis restaurant, is spending approximately $20 million to support the USA system in preparation of its national launch, the company's release said. Wendy's said it and its operators plan to hire about 20,000 workers across the country to support the additional daypart.

Frosty-ccino combines cold brew coffee with either chocolate or vanilla Frosty cream.

"Honey Butter Chicken Biscuit" is a buttermilk biscuit with a fried chicken sandwiched in between with whipped honey butter.

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Dunkin' sales at USA stores open at least a year jumped 2.4% in the first quarter because of demand for its breakfast sandwich value deals.

In the past, the chain has attempted several times to sell breakfast, dating back to the 1980s. Wendy's has previously tried pushing breakfast in past years with lackluster sales results. The company now expects adjusted earnings per share to decline 3.5 percent to 6.5 percent this year, after targeting an increase of about 3.5 percent to 7 percent as recently as last month.

Next year you can rise and shine and welcome the day at Wendy's restaurants. Wendy's plans to give more financial guidance at an October 11 investor meeting.

The move is likely created to capture a piece of the growing breakfast market and compete against rivals McDonald's and Burger King as well as outlets like Starbucks and Dunkin'.

Wendy's is not the only fast food chain focusing on breakfast.

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