American fashion brand sparks outrage over school shooting-themed hoodies

18 Septembre, 2019, 22:01 | Auteur: Anatole Charbonneau
  • School Shooting Hoodies

In an era of school shootings, the start of the school year means more than making sure you have the right text books.

A NY clothing company has introduced school shooting hoodies that have bullet holes in them and feature the names of four schools where almost 100 students were shot to death, including Sandy Hook, Columbine, Marjory Stoneman Douglas, and Virginia Tech.

Brand experts say that Bstroy's attempt at using fashion to make a statement about gun violence in America came across as exploitative.

"Bstroy was trying to use their platform to spotlight these tragedies". "The victims and their families only perceive an exploitative intent to make money off their pain without any explanation, in an environment that is as glib and fleeting as fashion".

To make matters worse, the hoodies were riddled with bullet holes.

The fashion label has faced a backlash over the hoodies.

Increasingly, students as young as four or five need to know how to protect themselves from a school shooter: where to hide, how to lock the doors, when to run.

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On Twitter, a spokesperson for the Vicky Soto Memorial Fund, established after teacher Victoria Soto was killed at Sandy Hook Elementary School, posted, "This is just absolutely horrific".

Despite another spate of mass shootings, including the massacres in El Paso, Texas, and Dayton, Ohio, in August, efforts to enact major new gun legislation have stalled in Congress.

Kyle Kashuv, a Marjory Stoneman Douglas survivor, gave Bstroy a piece of his mind on Instagram: "I would just like to say, what actual the hell is wrong with you". G--damn monetizing off a school shooting.

School shootings should be off-limits as fashion fodder.

In 2014 Urban Outfitters stirred a similar controversy when they sold, then pulled, a Kent State sweatshirt made to look as if it were spattered with blood. The clothing store defended the $129 sweatshirt saying the design was "vintage" at the time.

Bstroy - co-founded by Brick Owens and Dieter Grams - sent models down the runway in hoodies that read "Columbine", "Virginia Tech", "Stoneman Douglas", and "Sandy Hook" in their show last week, but the move didn't go down well with many. The sweatshirts did not appear to be for sale on the brand's website as of Wednesday morning, and the designer has not removed the controversial photos from its social media accounts.

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