Is Carlsberg about to release a paper beer bottle?

12 Octobre, 2019, 06:39 | Auteur: Auguste Feret
  • Is Carlsberg about to release a paper beer bottle

Carlsberg said in a press release that it was close to selling beer in paper bottles, in part to the partnership.

Carlsberg kicked off the project to develop a bottle made from sustainably sourced wood fibres in 2015 alongside paper bottle company EcoXpac, packaging firm BillerudKorsnäs and researchers from the Danish Technical University.

These developments are a continuation of Carlsberg's sustainable packaging innovation journey and a key part of its sustainability programme, Together Towards ZERO, including its commitment to ZERO carbon emissions at its breweries and a 30% reduction in its full value chain carbon footprint by 2030.

One of the prototypes uses a thin recycled PET plastic polymer film, and the other a 100 per cent bio-based PEF plastic polymer film, both of which Carlesberg said it would now use to test the barrier technology.

"Although we've not yet reached our goal, the two prototypes are a significant step on the way to achieving our ultimate ambition, which is to bring this groundbreaking technology onto the market", deputy director of Group Development at Carlsberg, Myriam Shingleton, said via the press statement. "Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges".

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These combined efforts have resulted in the emergence of paper bottle company Paboco - a joint venture between BillerudKorsnäs and bottle manufacturer Alpla.

The world's largest consumer-goods companies are working to reduce their environmental impact amid pressure from shoppers.

Together they established a paper bottle company called Paboco, and today Carlsberg revealed it has joined a new "paper bottle community" alongside Coca-Cola Company, the spirits firm the Absolut Company, and French brand L'Oreal, aimed at further developing green packaging.

Gittan Schiöld, interim CEO of Paboco® said: "It is all about the team!"

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