Heads up! We've been testing making likes private on Instagram in a number of countries this year.
After testing the change in a couple of countries, Instagram CEO announced last Friday that the company will start testing hiding likes in the United States this week.
When Instagram first announced about removing likes from the platform, a spokesperson from the company had said in a statement, "We want your followers to focus on what you share, not how many likes your posts get".
Nicki Minaj has revealed that she will cease using Instagram if they begin hiding how many people have "liked" photos. Only some USA accounts will have private likes.
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For the everyday Instagram user, the "like" counter reflects how well your post performs and serves as an essential feature for businesses and influencers alike.
"We will make decisions that hurt the business if they help people's well-being and health" Mosseri said, according to Wired. But you won't be able to see the like counts on posts from other people and accounts.
The idea is to make the social network a less pressurized and competitive environment, Instagram says, although in regions where the experiment has already started, "like" counts have dropped by several percentage points.
Users will no longer see how many hearts a post receives as this feature will disappear from Instagram's feed and user profile pages. Here's everything that was wrong with the $159 pair of the wireless headphones.
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