Burger King Lawsuit: Why Are Vegans Suing Over Its Meatless Impossible Whoppers?
19 Novembre, 2019, 06:38 | Auteur: Auguste Feret
The plaintiffs claim the meatless burgers, in some locations, are cooked on the same grill as the restaurant's beef burgers and other meat products, allowing them to be contaminated with meat byproducts.
The lawsuit filed in Miami federal court seeks damages for all US purchasers of the Impossible Whopper, and an injunction requiring Burger King to "plainly disclose" that Impossible Whoppers and regular burgers are cooked on the same grills. He bought the burger in question in ATL.
The suit seek damages for all United States purchasers of the Impossible Whooper and an injunction that would require the burger giant to disclose that the plant-based burgers are cooked on the same grills as beef and chicken.
The vegan Impossible Burger isn't vegan enough at Burger King.
Williams also cites several other similar complaints from vegans online who claimed to have had their Impossible Burgers cooked alongside regular beef patties.
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Its website describes the Impossible Burger as "100% Whopper, 0% Beef", and adds that "for guests looking for a meat-free option, a non-broiler method of preparation is available upon request".
One former employee said that the restaurant production line means that "veggie burgers get soaked in meat juices".
Some asked why a vegan would want to eat at a Burger King. Visitors to 2,400 Burger Kings across 20 European markets can now try out a "Rebel Whopper", made from meatless patties created by a company appropriately called Vegetarian Butcher.
A spokesperson said customers could request their Impossible patty to be cooked on a different broiler to the meat, however vegans and vegetarians say they were never informed of such an option. The plaintiff claims he would not have paid a premium price for the burger if he knew it was cooked on the same grill as meat patties.
While it seems like sound business or Burger King to broaden its Impossible-based offerings, it'll be interesting to see how well they sell on the kid's menu, and whether or not competitors follow suit.
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