Victoria's Secret Fashion Show Canceled

22 Novembre, 2019, 23:15 | Auteur: Christine Menetries
  • Victoria's Secret Fashion Show Canceled

Victoria's Secret has canceled its flagship fashion show as a result of collapsing ratings and a rising chorus of critics who accuse the lingerie brand of promoting sexism.

ET reports the lingerie company's owner, L Brands, announced Thursday it would "evolve the messaging" of its brand by dropping its annual underwear spectacle.

While Burgdoerfer says the brand will still be "communicating to customers", he maintained that right now any immediate marketing plans are not "similar in magnitude to the fashion show".

The first Victoria's Secret fashion show aired in 1995, but previous year the show fell to its lowest ratings since its inception.

However, the company itself hadn't confirmed Shaik's comments until today.

The show has generated controversy in recent years, with publications from Cosmopolitan to The Guardian calling it sexist and anti-feminist.

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The show, which has taken place annually around this time of year since 1995, used to be widely regarded for its cast of slender supermodels.

Sources speaking to the New York Post said a modeling gig on the program once was considered "the ultimate achievement". "With that in mind, we have made a decision to re-think the traditional Victoria's Secret Fashion Show", the memo read, according to CNBC, which obtained a copy.

Angels themselves now say they worry the brand sends outdated messages about beauty standards. PINK, Victoria's Secret lingerie line for younger women, saw sales decrease in the mid-single digit range, an improvement from the second quarter decline of low double-digits, L Brands said in the financial statement.The PINK merchandise margin rate was down significantly in the third quarter, driven by sharper opening price points and an increase in promotional activity.

"Did we see specific material impact in terms of a short-term sales response to the airing of the fashion show?"

"As a general matter, the answer to that question is no", he told analysts in a conference call Thursday.

The brand did not specify if the cancellation is just temporary, or if the show is done for good.

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