Ford's vehicle sales in China tumble for third consecutive year

14 Janvier, 2020, 00:42 | Auteur: Auguste Feret
  • Ford's vehicle sales in China tumble for third consecutive year

After two decades of explosive growth, China suffered its first annual decline in vehicle sales in 2018, because the turmoil with President Donald Trump and slowing economic growth led consumers to postpone major purchases.

After a three-month transition period that ended on June 25 previous year, local governments stopped subsidizing purchases of NEVs other than new energy buses and fuel cell vehicles, resulting in sharper declines of NEVs sales in the latter half of 2019.

Alan Kang, senior analyst at LMC Automotive, predicted modest sales growth of 0.05% this year.

China's auto sales continued to decline past year as demand retreated in the world's biggest auto market, data from an industry association showed Monday. It saw sales double in the first 11 months previous year to more than 38,000 units, according to LMC Automotive.

The automaker plans to launch greater than 30 new fashions in China over the subsequent three years, of which over a 3rd can be electrical automobiles. "The easing of trade tensions between China and the United States has also helped restore consumer confidence", he said.

CAAM, affirming its forecast announced last month, also said auto sales declined for the 18th consecutive month in December.

Sales of electric and gasoline-electric hybrid sedans and SUVs in 2019 sank 4 percent over a year earlier to 1.2 million.

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The industry ministry said over the weekend that China will not make significant cuts to subsidies for NEVs this year, which reassured carmakers.

But global automakers have been cautious with their predictions after cutting back production, shutting factories and firing staff previous year.

The latest fall, however, was slower than the 37% weathered in 2018, and the automaker said it saw its market share stabilise in the high-to-premium segment.

"We expect the market downturn to continue in 2020, and anticipate ongoing headwinds in our China business", said Matt Tsien, GM executive vice president and president of GM China. While that was an improvement from 2018's 36.9 percent decline, the total number of vehicles sold was less than half of the 1.27 million figure reached in its peak year of 2016.

The U.S. auto manufacturer delivered 146,473 autos in China in the fourth quarter, down 14.7% annually, Ford mentioned in a statement.

"The pressure from the external environment and downward trend of the industry volume will continue in 2020, and we will put more efforts into strengthening our product lineup with more customer-centric products and customer experiences to mitigate the external pressure and improve dealers' profitability".

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