Coca-Cola sommé de livrer à nouveau Intermarché

18 Janvier, 2020, 16:04 | Auteur: Auguste Feret
  • Coca-Cola revient dans les rayons d'Intermarché sur ordre de la justice

Nouvelle étape dans le litige qui oppose la chaîne de distribution alimentaire française au géant américain: le tribunal a ordonné à Coca-Cola European Partners de reprendre les livraisons à Intermarché et Netto. La raison: un différend commercial, selon Intermarché. La marque avait cessé la livraison de ses produits en mesure de rétorsion contre le distributeur français.

" Coca-Cola est en position dominante sur le marché des colas avec une part de marché de 75 à 90%". Dans sa décision rendue ce 16 janvier, le tribunal de commerce encourage une entente entre les deux parties. Faute de quoi, Coca-Cola devra payer "460 000 euros " d'astreinte par jour de retard - l'équivalent d'une journée de son volume d'affaires. En conséquence, le juge "enjoint Coca-Cola à reprendre immédiatement les livraisons de produits aux conditions contractuelles de 2019 (en gardant les prix de 2019, NDLR) " en janvier et février 2020. "La décision du juge des référés, qui concerne les soixante prochains jours, nous encourage à trouver un accord à plus long terme avec Intermarché avant le 1er mars 2020, dans le cadre des délais légaux". Merci à tous les chefs d'entreprise Intermarché d'avoir supporté cette situation.

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Le patron du groupe français a réagi dans les colonnes de Capital: "Le juge nous donne la liberté de mettre en œuvre nos choix en faveur du 'mieux manger'" et qu'il "nous donne la liberté de définir nos assortiments afin de faire de la place dans nos rayons à des boissons plus saines... tout en laissant aux consommateurs la liberté de faire leur choix".

Notre volonté n'a jamais été d'arrêter de vendre du Coca Cola, mais bien de faire plus de place dans nos rayons, pour vendre à la fois du Coca Cola et des alternatives plus saines, généralement issues de PME et fabriquées en France. "Nous avons vu les déclarations de Coca-Cola et nous espérons que leur volonté affichée de trouver un accord avec Intermarché est sincère", a-t-il ajouté.

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