Coca-Cola's Head Of Sustainability Says People Want Single-Use Plastic

25 Janvier, 2020, 16:59 | Auteur: Therese Cote
  • Plastic pollution harmful accumulation of synthetic plastic products in the environment

Currently, the soda company produces about three million tonnes of plastic packaging a year - equivalent to 200,000 bottles a minute.

The sustainability head backed up her statements by explaining that customers enjoy the current plastic bottles for being lightweight and resealable.

Discussing with all the BBC in the World Economic Forum at Davos on Tuesday, Bea Perez, Coca-Cola's senior vice-president for sustainability and public affairs, stated that the business will not ditch these bottles because the customer still needs to utilize them. 'Business won't be in business if we don't accommodate consumers, ' she said.

Coca-Cola's long-term goal is to have all of its packaging made from at least 50% recycled material by 2030. Despite any of this, Perez says they can not ditch plastic completely due to consumer accommodation.

Plastic Planet co-founder Sian Sutherland accused Coca-Cola of hiding behind the public instead of taking responsibility for the "120bn plastic Coke bottles that pollute our planet every year".

However, the best way to reduce Coca-Cola's plastic waste is by reducing the number of bottles produced, which is not an option the company wants to hear. "So, as we change our bottling infrastructure, and move into recycling and innovation, we also have to show the consumer what the opportunities are".

Likewise, Quincey told Reuters in November 2019 that "a recycled PET bottle has a much lower carbon footprint than an aluminium can or a returned glass bottle". They are also partnering with NGOs worldwide to help with collection processes. "They will change with us", said Perez.

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Such plastics were clogging up the seas around Bali, harming marine life.

Perez also told BBC that she respected the idealism of youth activists Melati Wijsen (19) and her sister Isabel, who made the island of Bali ban single-use plastic bags, straws, and styrofoam previous year.

Perez also agreed that Coca-Cola should reach its sustainability goals sooner than 2030.

A year ago both Coca-Cola and Pepsi told Packaging News packaging was "not the problem".

"Their continued reliance on single-use plastic packaging translates to pumping more throwaway plastic into the environment".

'Making excuses will leave a bad taste in everyone's mouth, including many of their customers'.


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