MA sues Juul, claiming ad campaign included Nickelodeon, Cartoon Network

17 Février, 2020, 00:31 | Auteur: Auguste Feret
  • MA sues Juul, claiming ad campaign included Nickelodeon, Cartoon Network

Juul also purchased ads on a host of websites created to help middle school and high school students with their homework, the lawsuit claims.

Maura Healey has filed a lawsuit against the e-cigarette company JUUL for its role in creating what she calls a "youth vaping epidemic", and for its marketing ploys meant to lure youth to e-smoking.

In the lawsuit's filing, Healey placed the blame for "the fact that millions of young people nationwide are now addicted to e-cigarettes" squarely on the shoulders of JUUL and its executives. Although Tower Data said that 83% of the approximately 420,000 email addresses on JUUL's marketing list could not be matched with the record of an individual at least eighteen years of age, the company continued to send marketing emails to the list for a full year, the lawsuit said.

"[Juul] figured out how to deliver nicotine more intensely, more rapidly, more deceptively to our young people than any company has ever done in history", Myers said.

Juul executives declined immediate comment on the lawsuit.

E-cigarette brand JUUL Labs is being sued for intentionally marketing and selling its e-cigarettes to young people on platforms such as Cartoon Network and Nickelodeon, following its product's launch in 2015.

But in September 2019, after CNN, CBS, Viacom and WarnerMedia banned e-cigarette ads, Juul suspended all broadcast, print and digital product advertising in the US, at the same time it replaced its CEO. Cult presented an overall "creative" concept to JUUL that included images, slogans, and scripts for a JUUL advertising campaign.

Juul acquired ad space on children's websites involving cartoon network litigation declares.

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JUUL or companies it hired worked to recruit young social media influencers and celebrities with large online followings, the lawsuit said, including the singer Miley Cyrus and actors Kristen Stewart, Robert Pattinson, and Jennifer Lawrence.

Current e-cigarette use was positively associated with current use of other tobacco products (PR, 2.57; 95% CI, 2.24-2.95), endorsing a tobacco brand on social media (PR, 1.43; 95% CI, 1.19-1.72), having tobacco-branded merchandise (PR, 1.70; 95% CI, 1.46-1.97), having close friends who used JUUL (PR, 3.81; 95% CI, 3.17-4.58), and seeing JUUL used on school grounds (PR, 1.43; 95% CI, 1.24-1.65).

"And today we're suing the company that started it all", Healey said during a press conference Wednesday.

A lawsuit registered with the MA attorney general Incorporates new information regarding how the firm intentionally promoted illegally to adolescents, such as advertisements on sites for Seventeen Magazine, Cartoon Network, Nickelodeon and Nick Jr.

The suit also alleges that Juul's customer service representatives advised potential customers on how to evade minimum legal sales restriction requirements.

Her office alleges, among other things, that the company illegally advertised, sold and shipped thousands of e-cigarettes to names and addresses it couldn't age verify in MA. That includes a crowd, the AG points out, that's not even of legal age to buy e-cigarettes.

For her part, Healey said the lawsuit is "more than just about money, though we do need money for treatment".

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