La bière Corona, victime collatérale de l'épidémie — Coronavirus

29 Février, 2020, 02:33 | Auteur: Anatole Charbonneau
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Le fabricant de la bière Corona ne rit plus.

Alors que les craintes d'une propagation à grande échelle de l'épidémie de pneumonie virale se sont renforcées ces derniers jours, un message avertit du " débarquement imminent " de ce produit.

Un sondage YouGov, relayé par BFMTV, révèle que la popularité de la Corona est en chute libre aux États-Unis.

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Seulement 50 des américains ont actuellement une image positive de la bière " Corona", contre plus de 80% en été 2019, selon la même source. Ce qui correspond à la médiatisation de l'épidémie en Amérique du Nord.

Un phénomène qui a fini par nuire à l'image de la marque et se répercuter sur les ventes: en effet, les intentions d'achat sont au plus bas aux États-Unis.

BFMTV raconte que ce n'est pas la première fois qu'une marque est associée à une maladie. Il avait été définitivement retiré du marché.

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