Liverpool FC reports record revenues but a fall in profits

29 Février, 2020, 12:20 | Auteur: Adelaide Bullion
  • Liverpool's German manager Jurgen Klopp reacts during the English Premier League football match between Liverpool and Southampton at Anfield in Liverpool northwest England on 1 February 2020

Liverpool have introduced a pre-tax revenue of £42million last calendar year, even with a report £223m investment decision on players.

In the club's annual financial accounts for the year to May 31, 2019, published on Thursday, Liverpool announced that turnover had increased by £78m to £533m, with media revenue increasing by £41m to £261m.

The increase in turnover is a result of a new UEFA Champions League broadcasting deal which commenced during the period, as well as a second-placed finish in the Premier League and higher partnership and merchandising value.

It also includes the increased costs of new contracts for 11 players, including captain Jordan Henderson, Roberto Firmino, Mohamed Salah, Sadio Mane, Andy Robertson and Trent Alexander-Arnold - who have all played a key role in helping Jurgen Klopp's champions-elect establish a 22-point lead at the top of the table.

The club's global expansion plans have also grown with a new retail partner announced in Malaysia, shop-in-shop opened in Thailand and new selling channels on Amazon in USA, Canada and Germany.

"Being able to reinvest over £220 million on players during this financial period is a result of a successful business strategy, particularly the significant uplift in commercial revenues". In total, ecommerce orders were shipped to more than a record 190 countries worldwide.

Liverpool maintained their seventh position in the Deloitte Football Money League having moved up two places from ninth during the previous financial year.

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Details posted today on the runaway league leaders' website state that pre-tax profit for the year to end-May 2019 amounted to £42 million.

Digitally, the club's global social media followers increased by 26 per cent to almost 70m.

"Since this coverage duration we have actually remained to reinvest in the club's framework, and we anticipate the opening of our brand-new training base at Kirkby in advance of the brand-new season which will certainly offer first-rate centers for our gamers and team".

"What we're seeing is sustained growth across all areas of the club which is aligned to the recent performance on the pitch", Hughes added.

"We have actually likewise simply finished a second-phase appointment on a suggested development of the Anfield Road Stand which might see a rise in the arena's capability, offering a lot more fans the possibility to see the group".

The Reds' Champions League success last season, though, plus their remarkable Premier League campaign this time around and a lucrative new five-year kit deal with sportswear giants Nike, means their off-field growth is only likely to continue. They already have one hand on the Premier League trophy.

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