La pandémie de coronavirus provoque une chute historique des ventes de smartphones

27 Mars, 2020, 03:07 | Auteur: Therese Cote
  • Coronavirus Chute historique des ventes de Smartphones dans le monde

Tous les secteurs sont impactés par la crise que l'on connaît désormais tous, celle du coronavirus.

"Les expéditions mondiales de smartphones sont passées de 99,2 millions d'unités au mois de février 2019 à 61,8 millions en février 2020 " précise Linda Sui, directrice de la maison d'analyses.

Le coronavirus a commencé à frapper à Wuhan en Chine, bien entendu la nation est le point stratégique de la production de smartphones pour toutes les marques.

Surtout, " c'est la plus grande chute dans l'histoire du marché des Smartphones ", a déclaré Strategy Analytics, spécialisé dans l'étude ce marché.

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Dès la mi-février, Apple avait prévenu qu'elle n'atteindrait pas ses objectifs de ventes ce trimestre, à cause de l'épidémie. Deux phénomènes ont en effet été observés: des retards de production dus aux usines qui tournent au ralenti et une baisse généralisée de la demande.

Pas vraiment. Le Covid-19 n'est peut-être plus aussi intense en Chine, mais il l'est maintenant dans le reste du monde. Apple y a rouvert l'intégralité de ses 42 magasins.

Samsung, le leader mondial des smartphones a lui aussi été contraint de suspendre à plusieurs reprises ses opérations dans son usine à 200 km de Séoul, en raisons de cas de coronavirus détectés chez ses employés. "L'industrie des smartphones devra travailler plus que jamais pour augmenter les ventes dans les prochaines semaines, telles que les ventes flash en ligne ou des remises généreuses sur le regroupement avec des produits chauds comme les montres connectées". Et comme l'explique son collègue Neil Mawston, directeur du cabinet, " c'est une période que ce secteur va vouloir oublier ".

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