Napster power brand new radio-like streams on Sonos

21 Avril, 2020, 19:11 | Auteur: Christine Menetries
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Sonos Radio introduces original radio programming from Sonos featuring a range of music handpicked by DJs and artists.

The Sonos Radio service is rolling out now as an update to the Sonos app for mobile, and will then be playable through the company's speakers and devices. As the inventor of multi-room wireless home audio, Sonos innovation helps the world listen better by giving people access to the content they love and allowing them to control it however and wherever they choose.

Sonos have launched a new music powered experience to play through their smart speakers.

. "Sonos Radio brings together streaming radio services and a select set of curated radio stations in a simple, elegant way". Additional artist stations will debut regularly. Those stations are powered by a deal with providers TuneIn and IHeartRadio, and Sonos says it'll add more stations soon thanks to additional partnerships with in the U.S. and UK-based service Global. It features new and well-known music, behind-the-scenes stories and artist profiles.

The biggest source of content provided by Sonos Radio is 60,000-plus radio stations from around the world. The first few participants include Angel Olsen, JPEGMAFIA, Phoebe Bridgers, Jeff Parker of Tortoise and Vagabon.

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Other artist stations to be added in the coming weeks include one from Talking Head's David Byrne and another from Brittany Howard, the singer/songwriter previously from Alabama Shakes. These stations are also ad-supported, and Sonos sees them as a way to get people to broader, perhaps more familiar music quickly. Note that while third-party radio will still be compatible with voice control, neither Sonos Stations or Sonos Sound System will be at launch. We are exploring the possibility of artist takeovers of our hero brand station or even of specific genre stations, and we can use the Sonos marketing machine to help promote those events to our ~20M+ user base on Sonos. By comparison, it looks at Sound System and artist-curated stations as more of a discovery vehicle. Sonos says this is all about mixing crowd-pleasers with the occasional song you might've missed, in a bid to create a single stream that will have broad appeal.

According to Sonos, almost half of all listening time on Sonos is dedicated to radio through the third-party services (TuneIn Radio and iHeart Radio, for example) on the Sonos platform - no wonder Sonos has developed its own offering.

With a global pandemic driving streamed news consumption to record numbers, internet radio has become an essential part of our locked-down lives.


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