HBO Max launches May 27 for $15 per month

22 Avril, 2020, 00:36 | Auteur: Christine Menetries
  • HBO Max launches May 27 for $15 per month

WarnerMedia had earlier said HBO Max would debut sometime in May, and it stuck to those plans Tuesday even if some of its planned programming has already been postponed due to the outbreak.

A new competitor is ready to enter the race to lead the growing streaming service market.

AT&T wants to use WarnerMedia's HBO Max, which launches May 27 in the U.S. Max, which will cost subscribers $14.99/month (the same price as HBO Now), is set to include its own Max originals, as well as HBO programming, sitcoms, and content from the WarnerMedia library.

The launch of HBO Max comes when new streaming content is more coveted than ever, as quarantines stretch on amid the coronavirus (COVID-19) pandemic.

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"With AT&T as a key distribution partner, we expect HBO Max to achieve an impressive level of scale and reach at launch", Bob Greenblatt, CEO of WarnerMedia Entertainment and Direct-to-Consumer, said in a statement. HBO reportedly paid $425 million for the exclusive rights to stream all 236 episodes over the next five years.

The Max Originals available at launch include Anna Kendrick-starring comedy Love Life, Sundance 2020 Official Selection feature documentary On the Record, underground ballroom dance competition series Legendary; Craftopia, hosted by YouTuber LaurDIY; the all-new Looney Tunes Cartoons, from Warner Bros. But WarnerMedia is hoping a deep library of HBO hits, including "Game of Thrones" and "Succession"; DC Comics blockbuster movies like "Wonder Woman" and "The Dark Knight"; and hit TV shows including "Friends" and "South Park" will be enough to lure viewers who face a blizzard of streaming options.

The Not-Too-Late Show with Elmo is actually a pretty genius way to engage kids with a format that's worked for decades on adults. New Max Originals‚ which include scripted and unscripted series, animation, and feature films, will be rolled out every month following the launch.

HBO Max is going to be another huge subscription platform for the United States, with a huge amount of content and it will be major competition for Hulu and Disney+.

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