Aurora Cannabis to Acquire CBD-Maker Reliva

23 Mai, 2020, 04:38 | Auteur: Auguste Feret
  • Aurora Cannabis Buys Reliva, Enters US CBD Market

Aurora Cannabis Inc. announced Wednesday it will acquire USA hemp retailer Reliva LLC, a move that marks the Canadian pot giant's first official foray south of the border.

Aurora Cannabis Inc. says it is entering the US market by acquiring hemp-based cannabidiol company Reliva LLC. "Reliva [also] has access to 20,000 retail locations and even more important strong relationships with the leading wholesalers and distributors in the U.S".

"Reliva provides us options to grow in hemp-derived CBD internationally", he said. The company also has strong relationships with leading United States wholesalers. We welcome Miguel Martin and his team to Aurora and look forward to the opportunity to increase our operating scale, global reach, and product and brand diversity as we drive. profitability.

Aurora said it will pay US$40 million in stock to buy Reliva, plus up to US$45 million in cash or stock depending on whether certain financial targets are hit.

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According to Singer, the deal supports the short-term goal of Aurora achieving profitability in the next fiscal year and the longer-term goal of entering the US CBD and cannabis market.

Proven management team with extensive experience selling and marketing regulated consumer packaged goods (CPG).

The company said the transaction will create a large and diversified pure-play global cannabinoid company.

Aurora says it was attracted to Reliva because of its management team's experience selling and marketing regulated consumer packaged goods, its relationships with critical trade partners that provide a USA national distribution footprint and its financial discipline.



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