Manchester United suing Football Manager for trademark infringement

23 Mai, 2020, 01:20 | Auteur: Adelaide Bullion

The club has taken time off from sacking managers and signing duds to launch legal action against SEGA and Sports Interactive, the makers of the Football Manager series, because the game includes the club's name, and does not include the club's logo.

According to PA Media, reported by The Guardian, the Premier League club believe that their trademark is being infringed by using their name "extensively throughout the game".

In their action, United claims this deprives the registered proprietor of its right to have the club crest licensed.

Sega and SI responded with a written response to the club's claim: "The claimant has acquiesced in the use by the defendants of the name of the Manchester United football team in the Football Manager game and can not now complain of such use".

The two companies accused United of attempting to "prevent legitimate competition in the video games field by preventing parties not licensed by the claimant from using the name of Manchester United football team within such games".

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United barrister Simon Malynicz, at a preliminary remote hearing on Friday, said that the club's name "is one of the world's most valuable and recognised brands" - and also explained that the money teams make from licensing their names and logos was significant.

Malynicz also argued that, in relation to the alleged infringement of the trademark on the club logo, that "consumers expect to see the club crest next to the name Manchester United. and this failure to do so amounts to wrongful use".

On behalf of Sega and SI, Roger Wyand QC argued, "The claimant has acquiesced in the use by the defendants of the name of the Manchester United football team in the Football Manager game and can not now complain of such use".

In the written defence to United's claim, Wyand added: 'Further, the claimant's staff working in the data analytics and scouting teams have contacted SI on various occasions asking for access to the Football Manager database for scouting and research purposes'. The judge, Mr Justice Morgan, has reserved his ruling on this for a later date.

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