Nashville music industry goes silent for Blackout Tuesday

03 Juin, 2020, 01:41 | Auteur: Christine Menetries
  • Spotify criticised for adding 'empty' moment of silence to platform as way of supporting Black Lives Matter movement

Some on social media questioned if posting black squares would divert attention away from posts about the Black Lives Matter movement.

The U.S. music industry observed a blackout on Tuesday, by canceling releases of new records and turning off music, to reflect on the death of George Floyd and show support to the black community.

See below for more MA organizations and celebrities participating.

The company said it "will continue to amplify Black voices by being a space where Black artists showcase their music and talents, and by carrying the message that racism will not be tolerated".

Singer Kehlani was among the celebrities who vowed to not be on social media Tuesday, standing with #TheShowMustBePaused campaign. Interscope Geffen A&M Records have pledged to financially contribute to bail organisations, aid lawyers and charities working to help economic empowerment in the Black community.

Other record labels that have joined Black out Tuesday include RCA, Epic, Atlantic, Warner as well as a group of Universal Music Group divisions - Republic, Def Jam, UMG Nashville, Capitol and Island.

An unintended side effect of the project, however, is that black squares have dimmed crucial hashtags once filled with infographics, footage of riots gripping major cities and more.

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Individual accounts began sharing the same message to tell social media users to drop the #BlackLivesMatter or #BLM hashtag if they're participating in Blackout Tuesday.

So, what is Blackout Tuesday for? In Australia, a "Black Lives Matter" carousel sits on the app's homepage, linking to both Indigenous Australian playlists - Blak Australia, Deadly Beats - as well as their biggest playlists, blacked out. "To our community, we are going dark tomorrow to take part in #BlackoutTuesday", said Rare Beauty in a post on Instagram, alongside a plain black image.

The movement comes as protests - some violent - have broken out across the country after Floyd's death. Demonstrators are calling for an end to violence against black people.

Agyemang and Thomas explained the effort is to "intentionally disrupt the work week. A plan of action will be announced".

"Monday suggests a long weekend, and we can't wait until Friday for change", they wrote on theshowmustbepaused.com. The King of the South said this day would ultimately allow people's money hurt companies' pockets and show it's time for blacks to stop getting negatively targeted.

"This is not a day off", Columbia Records tweeted.

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